Cerruti 1881 – AR Exhibition

AR Exhibition & AR Activated Cube


To celebrate Cerruti’s 50th anniversary, we create an AR Exhibition which the brand brought across Asia. The exhibit featured AR activated  posters and souvenirs which triggered 3D videos of behind-the-scenes specials from the latest’s Mens Collection Shoot.

To elevate guests experience during Cerruti’s Shanghai Plaza 66 event, we partnered developed AR activated cube that was showcased in-store.

With the Awethentic App, guests can scan to unlock engaging virtual content featuring models styled in Cerruti’s latest pieces.


About company

From virtual reality simulations to live events, Awethentic Labs creates experiences that are designed to engage and captivate the senses.

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