To celebrate Cerruti’s 50^th anniversary, we create an AR Exhibition which the brand brought across Asia. The exhibit featured AR activated  posters and souvenirs which triggered 3D videos of behind-the-scenes specials from the latest’s Mens Collection Shoot.

To elevate guests experience during Cerruti’s Shanghai Plaza 66 event, we partnered developed AR activated cube that was showcased in-store.

With the Awethentic App, guests can scan to unlock engaging virtual content featuring models styled in Cerruti’s latest pieces.